Amazon Product Reviews Due Diligence
Amazon aggregators are purchasing brands for millions — only to have the entire brand get “review-wiped” shortly after. Is this happening every time an acquisition occurs? No, of course not. But how many multi-million dollar mistakes is an FBA acquisition company prepared to make? Amazon acquisition firms employ some of the brightest M&A minds in the world to assess, calculate, evaluate and negotiate with Amazon brands — but if they fail to conduct a thorough analysis of the brand’s product reviews, even the most funded aggregators are flying blind.
We developed an advanced, accurate and innovative system to help FBA acquirers analyze the risk level of a brand’s product reviews. By combining our one-of-a-kind software with our deep knowledge of the red flags that indicate review manipulation, our solution assists the industry’s leading Amazon acquisition firms in making more informed investments.
How It Works
Our review analysis reports include a complete overview of any patterns or “overlaps” that indicate the brand is relying on review manipulation for their success. In addition, we analyze the brand’s history of review wipes, the review velocity, activity in social media review groups and rebate websites, and review content that indicates prohibited activity by the seller (such as bribing customers to remove a review). We summarize our findings with an overall risk score according to our metrics, and provide an informal analysis from our team about the findings in our report.
Contrary to popular belief, it’s not just Chinese sellers getting suspended for review fraud — it’s important to understand to what extent a brand has engaged in fake reviews before you make an investment. Our review analysis reports for FBA acquisition companies provide a deep level of understanding on the prevalence of review fraud within a brand.