Policy Violations

If the violation count on your Amazon account health dashboard is on a steady rise, these violations can have an impact on your account status and your ability to sell.

Amazon Account Health

Your account health dashboard serves as an up-to-the-minute analysis of your seller account health. This feature on Seller Central allows sellers to keep track of their violations, appeal ASIN suspensions, and troubleshoot any pending issues before they cause any significant damage or a full-blown account suspension. 

If your violation count is piling up quickly, get in touch with our team for assistance cleaning up policy violations and protecting your Amazon seller account.

Our Approach

The account health dashboard on Amazon Seller Central gives every seller a bird’s eye view into how Amazon views their particular account status. If you see a clear page upon navigating to this section, it’s likely that you don’t have much to worry about. However, if the page is filled up with complaints, listing violations, and that alarming yellow or red color at the top, you may want to consider immediate damage control. Unfortunately, many of these blemishes on your dashboard can mean an account suspension is near.

Types of Policy Violations

Suspected IP Violations

This is a summary of any listings that “may infringe upon” another party’s intellectual property. Sometimes the resolution is as simple as editing your listing content, or as serious as eliminating a certain brand or type of product from your inventory entirely.

Received IP Violations

This is a roundup of the intellectual property complaints actually filed against your account. As one of the more serious Amazon violations, IP complaints are often lodged by competitors rather than legitimate rights owners. Regardless, any IP violations should be addressed.

Inauthentic Complaints

Inauthentic complaints are violations that question the source or supplier of your products: not necessarily counterfeit, but not quite up to par with Amazon’s supply chain standards. In this case, you’ll need invoices to show that you're authorized to sell the product.

Condition Complaints

Used products sold as new, unsellable condition upon delivery, or offers listed under the wrong ASIN all can contribute to condition complaints. You’ll likely need supplier invoices or safety data sheets to support your case against product condition complaints.

Restricted Products

These alerts inform sellers that their ASINs may have violated anything found in the “Restricted Products” list provided by Amazon and generally take more time to resolve. You’ll need to prove that your listings are compliant with both Amazon TOS and applicable laws.

Safety Complaints

Any questions from either buyers or Amazon’s teams about the safety of your products will trigger a violation — and unfortunately, the burden of proof falls on you. You’ll need your documents to show Amazon that your products are in fact safe.

Listing Violations

This category includes all manners of apparent listing manipulation as Amazon policy describes it. This can mean anything from listing in the wrong category, to accidentally using another brand’s name in your keywords or more complex issues like twister abuse.

Pricing Violations

Designed to detect serious cases of price gauging on the Amazon marketplace, your account health dashboard includes a real-time summary of any pricing concerns that may cause your account to be at risk of suspension for manipulating the price algorithm.

Review Abuse

Potential cases of review manipulation will often appear on the account health dashboard, though sometimes your account will be suspended before you have time to address the violation. Amazon has maintained its strict position on incentivized reviews by sellers.